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设计师英语教程

作译者：叶桦,厉芳

出版时间：2022-04 千字数：483 版次：01-01 页数：232

开本：16开装帧： I S B N ：9787121431241

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纸质书定价：￥58.0

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内容简介

前言

上架建议

作者简介

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音视频专区

Contents


Reading and Writing Section
Unit 1　Design Ethics	3
Part 1　Design for Survival and Survival through Design: What Can We Do?	3
Pre-reading Activities	3
Post-reading Activities	8
Part 2  Design for Personal Needs	10
Part 3  Confucian Design Ethics	13
Part 4  Writing Skill	16
Unit 2　Bauhaus	20
Part 1  The History of Bauhaus	20
Pre-reading Activities	20
Post-reading Activities	26
Part 2  Bauhaus at the Barbican: Art as Life	27
Part 3  Water Gropius and His Masterpieces	31
Part 4  Writing Skill	32
Unit 3　Chinese Traditional Arts and Crafts	34
Part 1  Paper cutting	34
Pre-reading Activities	34
Post-reading Activities	39
Part 2  Embroidery	40
Part 3  Kite	44
Part 4  Writing Skill	45
Unit 4　Animation and Cartoon	48
Part 1  Animation	48
Pre-reading Activities	48
Post-reading Activities	55
Part 2  Cartoon	56
Part 3  Sustainable Development Strategy of Chinese Animation Industry	59
Part 4  Writing Skill	60
Unit 5　Stories of Designers	65
Part 1  Raymond Loewy—the Man Who Streamlined the Sales-Curve	65
Pre-reading Activities	65
Post-reading Activities	70
Part 2  Fashion Queen—Coco Chanel	72
Part 3  Shigeo Fukuda, Japan	76
Part 4  Writing Skill	78
Unit 6　Design Management	82
Part 1  What is Design Management?	82
Pre-reading Activities	82
Post-reading Activities	86
Part 2  Why is Design Management Important?	88
Part 3  Why is Design Management Important?②	90
Part 4  Writing Skill	92
Unit 7  Contemporary Japanese Design	96
Part 1  Contemporary Japanese Design	96
Pre-reading Activities	96
Post-reading Activities	102
Part 2  Hayao Miyazaki As Animator	104
Part 3  英汉对比阅读	107
Part 4  Writing Skill	108
Unit 8　Green Design	112
Part 1  Sustainable Design	112
Pre-reading Activities	112
Post-reading Activities	116
Part 2  Reading Exercises	118
Part 3  英汉对比阅读	120
Part 4  Writing Skill	122
Viewing, Listening and Speaking Section
Unit 1　Design Ethics	127
Part 1  Background Information	127
Part 2  Lead In	127
Part 3  Listening Strategy—Making Predictions	128
Part 4  Listening	130
Passage 1  When Clients Ask You to Copy Another Design	130
Passage 2  Victor Papanek	131
Passage 3  The Social and Moral Responsibilities of the Designer	132
Part 5  Viewing	133
Clip 1  Dieter Rams’ Commandments	133
Clip 2  Memphis	135
Clip 3  Objects of Desire	137
Part 6  Speaking	139
Unit 2  Bauhaus	140
Part 1  Background Information	140
Part 2  Lead In	140
Part 3  Listening Strategy—Making Predictions	141
Part 4  Listening	143
Passage 1  Bauhaus	143
Passage 2  Visual Communication	144
Passage 3  A Famous Designer in Bauhaus—Wilhelm Langenfeld	145
Part 5  Viewing	147
Clip 1  Inauguration of the Bauhaus in Dessau	147
Clip 2  The Bauhaus Body Part in Dessau	149
Clip 3  Bauhaus Staff Building and Its Ending in Dessau	151
Part 6  Speaking	153
Unit 3　Chinese Traditional Arts and Crafts	154
Part 1  Background Information	154
Part 2  Lead In	154
Part 3  Listening Strategy—Making Inferences	155
Part 4  Listening	157
Long Conversation  Folk Art	157
Passage 1  Longquan Celadon	158
Passage 2  Traditional Chinese Arts and Crafts in Danger	159
Part 5  Viewing	161
Clip 1  Dunhuang Art	161
Clip 2  Court Ladies Preparing Newly-Woven Silk	162
Clip 3  Qipao	164
Part 6  Speaking	165
Unit 4　Animation and Cartoon	166
Part 1  Background Information	166
Part 2  Lead In	166
Part 3  Listening Strategy—Making Inferences	167
Part 4  Listening	169
Long Conversation  Cartoons	169
Passage 1  Motion	170
Passage 2  Animation Industry	171
Part 5  Viewing	173
Clip 1  The films of Pixar Animation Studios	173
Clip 2  China International Cartoon and Animation Festival	173
Clip 3  Squash and Stretch	175
Part 6  Speaking	176
Unit 5　Stories of Designers	177
Part 1  Background Information	177
Part 2  Lead In	177
Part 3  Listening Strategy—Taking Notes	177
Part 4  Listening	178
Long Conversation  Graphic Design	178
Passage 1  Famous Interior Designers	179
Passage 2  Fashion Queen—Coco Chanel	181
Part 5  Viewing	182
Clip 1  Tom Ford Has Many Talents	182
Clip 2  Ieoh Ming Pei and the Louvre	183
Clip 3  Hartmut Esslinger’s Advice for Designers	185
Part 6  Speaking	186
Unit 6　Design Management	187
Part 1  Background Information	187
Part 2  Lead In	187
Part 3  Listening Strategy—Taking Notes	188
Part 4  Listening	188
Passage 1  Educating for the Future	188
Passage 2  Design Management Students Work to Empower the Craft 
Industry in Ecuador	190
Passage 3  Design Department Manager: Job Description and Duties	192
Part 5  Viewing	193
Clip 1  Design Thinking	193
Clip 2  Hasso Plattner Institute of Design	195
Clip 3  Desire Path	197
Part 6  Speaking	197
Unit 7　Contemporary Japanese Design	198
Part 1  Background Information	198
Part 2  Lead In	198
Part 3  Listening Strategy—Memorizing Better	199
Part 4  Listening	200
Passage 1  The Japanese Rock Garden	200
Passage 2  Yayoi Kusama	201
Passage 3  Kimono	203
Part 5  Viewing	205
Clip 1  MUJI	205
Clip 2  A Tea Bowl	206
Clip 3  Ikebana	207
Part 6  Speaking	209
Unit 8　Green Design	210
Part 1  Background Information	210
Part 2  Lead In	210
Part 3  Listening Strategy—Structure of English News Report	211
Part 4  Listening	211
Passage 1  What is Green Architecture?	211
Passage 2  Design Plays an Important Role in Life and Economy	212
Passage 3  The January Fashion Show: Future Fashion	214
Part 5  Viewing	216
Clip 1  Designers Set Sights on Social Responsibility	216
Clip 2  Fashion School Adopts Environmental Textiles	218
Clip 3  Eco Design Fair Offers Green Ideas	219
Part 6  Speaking	221

随着大学英语教学改革的不断深入，艺术设计类专业的英语教学也面临新的挑战。本书是大学英语教师通过对专业教师和学生的调研，为艺术设计类学生在大学英语学习提高阶段使用而编写的一本专业用途英语（English for Specific Purposes，ESP）教材，旨在培养艺术设计类学生的英语应用能力和设计师素养，增强他们跨文化交际意识和交际能力，同时发展他们自主学习的能力，使他们在学习、生活、社会交往和未来工作中能够有效地使用英语，满足新时代国家、社会、学校和个人发展的需要。同时，根据艺术设计类学生的思想特点，增加思政元素，引导艺术设计类学生树立正确的世界观、人生观、价值观，增强他们的团队合作意识，强化他们的责任心、社会责任感，使他们能对西方文化辩证地理解吸收，并用英语传播中国传统文化、工艺，以及构建人类命运共同体。
本书是以“立德树人”为指导，根据应用型本科院校的艺术设计类专业学生的需求和水平编写的，加强了HMGN思政元素—人文（Humane）、极简（Minimal）、绿色（Green）、民族（National），分别对应着单元一、单元六，单元二、单元七，单元八，单元三、单元四。本书会给学习者带来潜移默化的影响，并有利于培养负责、仁爱、节约、有国际视野和中西设计文化背景的设计师。
本书注重听、说、读、写、译一体的结构，不仅有生动的配图说明，而且每个单元都有丰富的视听材料，增加了本书的趣味性和实用性。本书不仅把课文中重要的专业词汇（*）和全国大学英语四、六级考试词汇（#）进行了分类，还设计了全国大学英语四、六级考试题型的练习题，有助于学生进行复习与熟练掌握。
在此，深深感谢我所在的浙江科技学院的领导、同事和学生。浙江科技学院艺术学院的老师和学生为这本书提供了非常好的学习主题和建议。特别感谢朱吉梅教授在百忙之中审核本书的初稿并给予修改意见。感谢王金生教授为本书特别编写了写作技巧。感谢商颖、何小聪和吴青等为本书的编写付出辛勤的劳动。希望本书为艺术设计类专业的学生提供更广的学习思路。

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