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本书对接“房地产基础—购房宝典”国家精品在线课程，打破传统的按知识章节和理论体系来构建教材结构的传统做法，创新实用地以工作任务为主线来搭建五个购房情境：教你选对地段、教你选对小区、教你选对产品、教你做好交易、教你买房有保障，再由任务步骤导入对应的知识点，即按照“先实操、后知识”的结构对教材体系进行创新。同时，本书也融入了思政元素，以实现价值引流、知识传授、技能培养。本书可以根据不同类型的读者自由组合学习内容，真正实现了专业基础教材的活页化，如将每个情境的任务分析和任务实施进行组合，则构成了一本精简的、实用性很强的购房教程，可供初次置业者学习。相关知识和学生活动实训，可供市场营销专业房地产方向的学生学习。全书内容可供房地产经营与管理相关专业的学生和房地产从业人员进行专业学习。

情境一  教你选对地段··························1 
任务一  弄懂房地产·······················1 
教学目标······································1 
任务描述······································1 
任务分析······································1 
任务实施······································2 
相关知识······································6 
拓展知识····································12 
学生活动实训······························14 
拓展阅读····································14 
任务二  如何挑选地段 ·················14 
教学目标····································14 
任务描述····································15 
任务分析····································15 
任务实施····································15 
相关知识····································22 
拓展知识····································26 
学生活动实训······························28 
拓展阅读····································29 
课程思政案例······························29 
情境二  教你选对小区························31 
任务一  挑选优质开发商 ··············31 
教学目标····································31 
任务描述····································31 
任务分析····································31 
任务实施····································32 
相关知识····································36 
拓展知识····································38 
学生活动实训······························40 
拓展阅读····································40 
任务二  选择物业管理··················40 
教学目标····································40 
任务描述····································41 
任务分析····································41 
任务实施····································41 
相关知识····································44 
拓展知识····································46 
学生活动实训······························49 
拓展阅读····································49 
任务三  看懂小区规划··················50 
教学目标····································50 
任务描述····································50 
任务分析····································50 
任务实施····································50 
相关知识····································56 
拓展知识····································61 
学生活动实训······························62 
拓展阅读····································63 
课程思政案例······························63 
情境三  教你选对产品······················.65 
任务一  选择建筑产品··················65 
教学目标····································65 
任务描述····································65 
任务分析····································65 
任务实施····································66 
相关知识····································71 
拓展知识····································82 
学生活动实训······························85 
拓展阅读····································86 
任务二  挑选好的户型··················86 
教学目标····································86 
任务描述····································86 
任务分析····································86 
任务实施····································87 
相关知识··································109 
拓展知识·································.117 
学生活动实训···························.118 
拓展阅读·································.118 
课程思政案例···························.119 
情境四  教你做好交易······················120 
任务一  分清价格术语················120 
教学目标··································120 
任务描述··································120 
任务分析··································120 
任务实施 ··································121 
相关知识 ··································125 
拓展知识 ··································128 
学生活动实训 ····························130 
拓展阅读 ··································131 
任务二  弄清付款方式和费用·······131 
教学目标 ··································131 
任务描述 ··································131 
任务分析 ··································131 
任务实施 ··································132 
相关知识 ··································139 
拓展知识 ··································145 
学生活动实训 ····························146 
拓展阅读 ··································148 
任务三  理解房地产交易合同·······148 
教学目标 ··································148 
任务描述 ··································148 
任务分析 ··································148 
任务实施 ··································149 
相关知识 ··································154 
拓展知识 ··································154 
学生活动实训 ····························156 
拓展阅读 ··································156 
课程思政案例 ····························157 
情境五  教你买房有保障···················158 
任务一  关注买房重要事项··········158 
教学目标 ··································158 
任务描述 ··································158 
任务分析 ··································158 
任务实施 ··································159 
相关知识 ··································163  
拓展知识···································164 
学生活动实训·····························167 
拓展阅读···································168 
任务二  别踩产权登记的坑 ··········168 
教学目标···································168 
任务描述···································169 
任务分析···································169 
任务实施···································169 
相关知识···································170
拓展知识···································172 
学生活动实训·····························172 
任务三  接房重要事项 ················173 
教学目标···································173 
任务描述···································174 
任务分析···································174 
任务实施···································174 
相关知识···································177 
拓展知识·································.178 
学生活动实训···························.180 
拓展阅读·································.182 
任务四  教你二手房避坑············.182 
教学目标·································.182 
任务描述·································.182 
任务分析·································.182 
任务实施·································.183 
相关知识·································.185 
拓展知识·································.188 
学生活动实训···························.190 
拓展阅读·································.191 
课程思政案例···························.191 
附录一···········································192 
附录二···········································193

房地产与我们的工作和生活都息息相关，每个人的一生中或多或少会遇到与房地产有 关的问题。党的二十大报告指出：“坚持房子是用来住的、不是用来炒的定位，加快建立多 主体供给、多渠道保障、租购并举的住房制度。”对于普通购房者而言，买房更应该回归房 地产的居住属性。可是选房与购买其他商品相比，过程更加复杂，涉及的专业知识也比较 多，交易风险也更大。因此，无论是从事房地产销售的人员，还是购房置业者都有必要了 解相关的房产基础知识，并掌握购房过程中常见问题的应对方法，满足自身居住的需求。 本书基于对房地产销售职业能力的分析，以项目进行驱动，以任务引领教学，紧扣知 识、能力和素质目标。本书由五个购房情境组成：情境一“教你选对地段”、情境二“教你 选对小区”、情境三“教你选对产品”、情境四“教你做好交易”、情境五“教你买房有保障” 。
 本书结构清晰、内容丰富，主要具有以下特色： 1．教材结构创新 本书作为基础课配套教材，打破传统的按知识章节和理论体系来构建教材结构的原则。 创新实用地以工作任务来搭建购房情境，由任务步骤引出对应的知识点，即按照“先实操、 后知识”的结构对教材体系进行创新。 每个情境由教学目标、任务描述、任务分析、任务实施、相关知识、拓展知识、学生 活动实训、拓展阅读、课程思政案例 9 个部分组成。改变了传统基础课单一枯燥的理论知 识学习，让学生在购房实践中主动掌握知识点，边学边受益。 2．活页形式创新 本书可以根据不同类型的读者自由组合学习内容，真正实现了专业基础教材的活页化， 如组合每个情境的任务分析和任务实施，则构成了一本精简的、实用性很强的购房教程， 可供初次置业者学习。相关知识和学生活动实训，可供市场营销专业房地产方向的学生学 习。全书内容可供房地产经营与管理相关专业的学生和房地产从业人员进行专业学习。 3．教材开发双元化 教材编写团队不仅有来自高校的资深教授、骨干教师，还有多位知名房地产企业营销 专家、销售精英。教材高度还原了购房活动任务场景，增加了学生过程性体验。 
4．教学资源数字化 本书为国家精品在线课程配套教材，配有数字化教学资源，读者扫码便可以查看系列 微课、获取多媒体课件、进行线上测试，既方便快捷，又节省资源空间。 本书由重庆城市职业学院付翊、胡延坤、重庆凯德古渝雄关置业有限公司胡薇担任主 编，李易娟、刘佳任副主编。其中，情境一由胡延坤、胡薇编写，情境二由李易娟编写， 情境三、情境四由付翊编写，情境五由刘佳、胡薇编写。全书由付翊统稿和定稿。在此向 所有关心和支持本书出版工作的人士表示衷心的感谢！ 限于编者水平有限，书中难免有疏漏之处，敬请专家、读者批评指正。 
 
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房地产基础——购房宝典