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大学生创新创业教程本书以“创新与创业”为主线，循序渐进地讲解了创新与创业的基本理论和具体实践方法，通过生动的案例激发大学生创新与创业的热情，培养大学生创新与创业的能力。

作译者：罗琴,丁多祥,曾锐

出版时间：2023-08 千字数：0 版次：1-01 页数：188

开本：16开装帧： I S B N ：9787121456541

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内容简介

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目 录  
第一章 认识创新 ···············································································································1 
一、创新的含义及类型 ·······························································································2 
二、创新能力 ···········································································································5 
三、创新意识 ···········································································································7 
四、创新思维 ········································································································· 10 
五、创新型人才 ······································································································ 14 
实训练习 ··············································································································· 16 
第二章 认识创业 ············································································································· 18 
一、创业的概念 ······································································································ 19 
二、创业的特征 ······································································································ 20 
三、创业的类型 ······································································································ 21 
四、创业的模式 ······································································································ 23 
五、大学生创业的常见模式 ······················································································· 26 
六、大学生创业的现实意义 ······················································································· 28 
实训练习 ··············································································································· 30 
第三章 创新与创业 ········································································································· 32 
一、创新与创业的关系 ····························································································· 33 
二、用创意开展创业 ································································································ 34 
三、“大众创业、万众创新” ····················································································· 37 
四、大学生创新创业大赛 ·························································································· 42 
实训练习 ··············································································································· 46 
第四章 做一名成功的创业者 ··························································································· 48 
一、什么样的人适合创业 ·························································································· 49 
二、创业者应具备的基本素质 ···················································································· 51 
三、培养创业精神 ··································································································· 55 
四、树立良好的创业心态 ·························································································· 59 
五、创业者必须抛弃的三种心态 ················································································· 61 
实训练习 ··············································································································· 63 
第五章 创业机会与创业环境分析 ···················································································· 65 
一、创业机会概述 ··································································································· 65 
二、创业机会的识别 ································································································ 68 
三、创业机会的评估 ································································································ 69 
四、创业机会的把握 ································································································ 73 
五、创业环境分析 ··································································································· 74 
实训练习 ··············································································································· 77 
第六章 打造创业团队 ······································································································ 78 
一、创业团队概述 ··································································································· 79 
二、大学生创业团队的组建 ······················································································· 82 
三、大学生高效创业团队的打造 ················································································· 85 
三、大学生高效创业团队的打造路径 ··········································································· 87 
实训练习 ··············································································································· 90 
第七章 创业计划书 ········································································································· 92 
一、创业计划书的基本特征 ······················································································· 93 
二、创业计划书的基本格式 ······················································································· 94 
三、如何编制创业计划书 ·························································································· 95 
四、编制创业计划书的注意事项 ················································································101 
五、创业计划书的作用与意义 ···················································································102 
实训练习 ··············································································································105 
第八章 创业融资 ············································································································107 
一、创业融资的含义 ·······························································································108 
二、大学生创业融资的特点 ······················································································108 
三、我国大学生创业融资存在的问题及基本对策 ··························································· 110 
四、融资渠道 ········································································································ 112 
五、创业融资需要注意的问题 ··················································································· 115 
实训练习 ·············································································································· 117 
第九章 创业风险与防范 ································································································· 119 
一、创业风险概述 ··································································································120 
二、创业风险的防范 ·······························································································122 
三、大学生创业风险的类型 ······················································································127 
四、大学生创业风险的成因 ······················································································128 
五、大学生创业风险管理 ·························································································129 
实训练习 ··············································································································131 
第十章 企业新办 ············································································································133 
一、企业概述 ········································································································134 
二、企业的基本组织形式 ·························································································135 
三、企业的基本注意事项 ·························································································139 
四、企业制度建设 ··································································································141 
五、企业文化建设 ··································································································143 
实训练习 ··············································································································146 
第十一章 企业管理 ········································································································148 
一、生存管理 ········································································································149 
二、时间管理 ········································································································151 
三、营销管理 ········································································································153 
四、财务管理 ········································································································156 
五、诚信管理 ········································································································159 
实训练习 ··············································································································161 
第十二章 企业创新 ········································································································163 
一、企业创新概述 ··································································································164 
二、企业制度创新 ··································································································166 
三、企业管理创新 ··································································································168 
四、企业技术创新 ··································································································172 
实训练习 ··············································································································176 
参考文献 ··························································································································177

前 言  
习近平总书记在党的二十大报告中强调：“坚持创新在我国现代化建设全局中的核心地位。”新时代新征程，只有持续增强创新这个第一动力，加快实施创新驱动发展战略，把科技的命脉牢牢掌握在自己手中，在科技自立自强上取得更大进展，才能不断提升我国发展的独立性、自主性、安全性。 
党的十八大以来，习近平总书记对创新发展提出了一系列重要思想和论断，把创新发展提高到事关国家和民族前途命运的高度，摆到了国家发展全局的核心位置。 
创新是一个民族进步的灵魂，是一个国家兴旺发达的不竭动力，也是一个政党永葆生机的源泉。 
近代以来，人类文明所取得的丰硕成果，得益于科学发现、技术创新，以及工程技术的不断进步；得益于科学技术应用于生产实践所形成的先进生产力；得益于历次思想解放运动所带来的人类思想观念的巨大解放。可以这样说，人类社会从低级到高级、从简单到复杂、从原始到现代的进化历程，就是一个不断创新的过程。不同民族发展的速度有快有慢，发展的阶段有先有后，发展的水平有高有低，究其原因，民族创新能力的强弱是一个主要因素。 
创业与创新一脉相承，培养创业意识，掌握创业的基本模式，借鉴他人的创业经验，避免重蹈他人失败的覆辙，有助于大学生对创业机会的把握和选择。创业是一种不拘泥于当前资源条件的限制并对机会进行追寻的过程。我们可以将不同的资源组合，以利用和开发机会并创造价值。 
本书以由浅入深、循序渐进的方式展开讲解，以合理的结构和经典的案例对创新与创业的实践方法进行了详细介绍，具有较高的实用价值。通过本书的学习，读者可以掌握创新与创业的基本理论和应用技巧。 
相比其他教材，本书具有以下鲜明的特点： 
? 内容全面，逻辑严谨 
本书全面讲解了创新与创业所涉及的理论知识，具体内容包括认识创新、认识创业、创新与创业、做一名成功的创业者、创业机会与创业环境分析、打造创业团队、创业计划书、创业融资、创业风险与防范、企业新办、企业管理，以及企业创新。 
? 案例丰富，情景逼真 
本书的展开与讲述，不是死板的理论灌输，而是通过模拟现实环境进行情景引导，通过真实生活中的案例进行讲解，以帮助读者理解创新与创业的基本理论与应用技巧。 
? 聚焦能力培养，知识结构合理 
本书从全面提升大学生创新与创业能力的角度出发，采用理论与实践紧密结合的方法，将凝练的理论介绍与实用的能力训练有机结合，使读者了解创新与创业的基本原理并能够在实训练习中提高自身的创新与创业能力。 
? 技能与思政教育紧密结合 
本书在讲解创新与创业专业知识的同时，紧密结合思政教育主旋律，从而促进学生综合素养的提升。 
本书由罗琴、丁多祥、曾锐担任主编，陈文渊、胡博杰、周凯担任副主编，刘翰、雷利、王晓倩、陶介华、解小艺参与编写。 
由于编者水平和时间有限，书中难免存在不足之处，恳请读者批评指正。 
编 者

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大学生创新创业教程 本书以“创新与创业”为主线，循序渐进地讲解了创新与创业的基本理论和具体实践方法，通过生动的案例激发大学生创新与创业的热情，培养大学生创新与创业的能力。

大学生创新创业教程本书以“创新与创业”为主线，循序渐进地讲解了创新与创业的基本理论和具体实践方法，通过生动的案例激发大学生创新与创业的热情，培养大学生创新与创业的能力。