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跨境电商英语（上册）

作译者：华灵燕,曹鹤鸣

出版时间：2024-01 千字数：204 版次：01-01 页数：116

开本：16开装帧： I S B N ：9787121471667

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纸质书定价：￥38.0

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内容简介

前言

上架建议

作者简介

编辑推荐

音视频专区

目录
Unit 1 Choose a Platform ·······································································.001
Warming-up ·······················································································.001
Listening ··························································································.002
Reading ····························································································.002
Speaking ··························································································.009
Writing ····························································································.010
Workshop ·························································································.011
Unit 2 Select a Business Model ·······························································.012
Warming-up ·······················································································.012
Listening ··························································································.013
Reading ····························································································.014
Speaking ··························································································.020
Writing ····························································································.021
Workshop ·························································································.021
Unit 3 Find the Perfect Product ·······························································.023
Warming-up ·······················································································.023
Listening ··························································································.024
Reading ····························································································.025
Speaking ··························································································.030
Writing ····························································································.030
Workshop ·························································································.031
Unit 4 Source in China ··········································································.032
Warming-up ·······················································································.032
Listening ··························································································.033
Reading ····························································································.034
Speaking ··························································································.038
Writing ····························································································.039
Workshop ·························································································.040
Unit 5 Set up Your Store ········································································.042
Warming-up ·······················································································.042
Listening ··························································································.043
Reading ····························································································.044
Speaking ··························································································.049
Writing ····························································································.050
Workshop ·························································································.051
Unit 6 Operate Legally ···········································································.052
Warming-up ·······················································································.052
Listening ··························································································.053
Reading ····························································································.054
Speaking ··························································································.060
Writing ····························································································.060
Workshop ·························································································.061
Unit 7 Market Your Products ···································································.062
Warming-up ·······················································································.062
Listening ··························································································.062
Reading ····························································································.064
Speaking ··························································································.070
Writing ····························································································.071
Workshop ·························································································.072
Unit 8 Optimize Your Site ·······································································.073
Warming-up ·······················································································.073
Listening ··························································································.074
Reading ····························································································.074
Speaking ··························································································.080
Writing ····························································································.082
Workshop ·························································································.083
目 录
VII
Unit 9 Fulfill Your Orders ········································································.085
Warming-up ·······················································································.085
Listening ··························································································.086
Reading ····························································································.086
Speaking ··························································································.094
Writing ····························································································.095
Workshop ·························································································.096
Unit 10 Maintain Your Customers ····························································.097
Warming-up ·······················································································.097
Listening ··························································································.098
Reading ····························································································.099
Speaking ··························································································.104
Writing ····························································································.105
Workshop ·························································································.105
参考文献 ·······························································································.107

前言
近年来，我国跨境电子商务行业迅猛发展，交易规模持续扩大，外贸占比不断提升，已成为拉动我国进出口贸易增长的新引擎。行业发展的背后是巨大的人才缺口，职业院校作为培养跨境电子商务人才的重要基地，纷纷开设跨境电子商务专业。2019 年，浙江省教育厅下文提出中高职一体化五年制培养模式，以期改善原先“3+2”模式下高职院校在前3 年人才培养介入有限的短板，人才培养模式的更新亟待配套教材的迭代。通过调研，我们注意到中职学校跨境电子商务专业英语多采用基础教材，与专业脱离，而现有高职院校的跨境电子商务英语教材难度太大，无法适用于中职院校。在此背景下，教材工作组经过一年多的策划，编写了《跨境电商英语》一书。该书分为上、下两册，以跨境电子商务运营流程为设计主线，上册与下册的每个单元均含Warming-up、Listening、Reading、Speaking、Writing、Workshop 六个模块。本书旨在提升学生听、说、读、写、译等各项技能，培养学生运用英语进行跨境电子商务运营的综合能力。上册的使用对象
为中职商务英语、国际贸易、跨境电子商务等相关专业学生，难易程度适中，10 个单元主题基本涵盖跨境电子商务运营全流程；下册的使用对象为高职相关专业学生，下册在上册的基础上调整增加了支付、运输、数据分析等主题，内容有区分且难度提升，既体现了教学的连贯性，又满足了较高的学习需求，能够为学生进入跨境电子商务行业奠定良好的英语基础。
本书主要有以下特点：
1. 语言技能与跨境实操并重
本书六个模块的任务皆以学生为中心，结合跨境运营主题进行设计，以期让学生在听、说、读、写、工作坊等环节进行自主探索，小组研学跨境电子商务运营流程中各环节相关的任务，提升英语技能，掌握跨境电子商务相关操作。
2. 教学素材与任务实操结合
本书教学素材均取自真实的跨境电子商务平台，与跨境电子商务实操任务相结合，让学生在真实的语境和任务中学习英语，同时进行操作。
3. 课程思政与专业知识贯通
本书紧密结合各单元主题充分挖掘课程思政，融课程思政于专业教学，并单独设有Workshop 环节，让学生以自主学习、团队研学及课上分享的形式完成思政学习和任务探索，从而培养学生新时代跨境电子商务人才的职业素养，提升学生民族自豪感、文化自信、遵纪守法等意识。
4. 中高职团队与企业导师共建
本书编写团队由来自浙江和北京的中高职院校教师团队和跨境电子商务行业精英构成。本书在编写过程中还得到了浙江金融职业学院、杭州楚沩教育科技有限公司、北京智欣联创科技有限公司的大力支持，以及电子工业出版社编辑的悉心指导。在此对各位专家、老师的全力支持表示衷心的感谢！
本书由华灵燕、曹鹤鸣担任主编，陆双虹、董安妮、章春丽担任副主编。
由于跨境电子商务行业日新月异，加之编写时间紧、任务重，在编写中我们力求完美，但书中难免有不足、疏漏、偏颇之处，恳请广大读者朋友和同行不吝指正。
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